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IAC-owned spent .5 million on TV ad placements through the end of May, i Spot said.

The site concentrated its ad spending on cable networks like Bravo, TLC and TBS and shows like “The Real Housewives of Atlanta,” “On the Record with Greta Van Susteren” and “Sports Center.” The company has released 14 TV ads this year, i Spot noted, spending the most — million — on a 15-second spot called “Why Not,” which featured female members.

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