The more eager they are in recommending the agency to their friends, the more new profiles the agency receives.
The more profiles the agency has, the more men join it.
The agency invites all female clients to participate in "socials" though usually only ladies from the same city attend the events; most of women cannot afford to travel.
The more successful the agency is, the more letters its girls receive.
The more letters the girls receive, the more eager they are in recommending the agency to their friends.
Competition on the marriage market is rather tough, and active searchers move from one agency to another trying to find one that will really help.
The others stick to one agency, make friends with agencies' personnel and their visit is a way of socializing.
Most of the agencies have a representative in one of Russian cities who prints and mails forwarded letters, and if the addressee is not from the same city, delivery time can take up to 10 days even locally.
The best in this case is if the representative is based in Moscow; letters from Moscow arrive considerably fast (3-7 days) nation wide.The method of work will be whether selling addresses or membership, or combining both options.Western agencies also offer gift delivery, translation and email forwarding services.Women receive vouchers from the agency's office a few days before, and their data is recorded and identification checked.Agencies actually encourage women to "dig deeper", and once they attended a social, they be invited again and again.All protestations that women featured are still available and don't correspond with anybody should not mislead you: even if a particular lady was not contacted by anybody through this agency, women never send their data to only one agency, and she is likely to get dozens letters through another service.