love of love), New York-based designer friends Timothy Goodman and Jessica Walsh embarked on a now-infamous experiment: they dated each other for 40 days and recorded their experiences for the whole Internet to see. ), but because it was illustrated with bold typographic artwork by Walsh, one-half of design studio Sagmeister & Walsh, and Goodman, who runs his own T. It's also being turned into a movie by Warner Bros., to be directed by Michael Sucsy (, has just been published by Abrams. Design caught up with Walsh and Goodman about design as therapy, risk-taking in both work and love, and their hard-won dating wisdom.
Their journey turned into a viral blog that has drawn over 10 million unique visitors since its launch—not just because it was an engrossing romantic dramedy (couples therapy! How has your approach to love, dating, and relationships changed since the experiment?
The topic is secret, but it’s something that looks at our fears and habits in life and how we can change or overcome them.
What was the thinking behind the design aesthetic throughout the book?
I’ve always leaned toward creating work with a personal angle that evoked emotion—even in our client work, I wanted to make someone laugh or think or feel. I’m more interested in sharing my experiences through design and doing emotional work.
This project took it to a whole new personal level—mashing design with our personal lives. Now, we’re working together on another large social experiment similar to 40 Days.
I took things too seriously and couldn’t just date and have fun with it.
Through the experiment and therapy, I realized I needed to focus on myself and have fun and not take things so seriously. We met on Ok Cupid, my first date a month after the experiment ended.
"Your waiting room is like a freak show," he tells the camera. " A link to the website redirects to a Facebook app that allows users to play "matchmaker" for their friends.
In July 2013, after struggling with opposite relationship problems (fear of commitment vs.
Swift and heavily quoted the pop star’s lyrics in holding that the defendants had successfully “shaken off” the lawsuit. Standish disagreed, finding that Braham’s complaint did not rise above the speculative level.
The dismissal order came just two weeks after Jesse Braham filed a complaint alleging that Taylor Swift’s song, “Shake It Off,” infringed his copyright in his 2013 song titled, “Haters Gone Hate.” Braham claimed that 92 percent of Swift’s lyrics were lifted from his song. She dismissed the case without prejudice in an order that illustrated her knowledge of the pop queen’s ultra-catchy lyrics.
JW: We wanted it to reflect the digital presence we had: colorful, with lots of big, bold typographic artwork.